Distributed Generation by subscription: simplify sign-up and cut out red tape

Solar power has always been synonymous with innovation, savings and sustainability. But for years, it was also synonymous with red tape, high upfront costs and technical complexity. Fortunately, that has changed.

Solar power has always been synonymous with innovation, savings and sustainability. But for years, it was also synonymous with red tape, high upfront costs and technical complexity. Fortunately, that has changed.

Distributed Generation (DG) by subscription has emerged as a disruptive, hassle-free solution for condominiums, SMEs and franchises that want to save money without needing to invest, install anything or worry about maintenance.

In this article, we explain how subscription-based energy removes the traditional barriers to solar power — no construction work, no paperwork and no risk. We'll show you why this model is the smartest and most accessible way to get clean energy quickly and practically.

Chapter 1: What is Distributed Generation by subscription?

Distributed Generation is an energy model set out by ANEEL (Brazil's National Electricity Agency), in which consumers can use energy generated away from their own premises — such as at solar farms — through a system of credit offsetting.

In the traditional model, the consumer buys and installs solar panels on their own roof, taking on responsibility for the entire technical and bureaucratic process. Under the subscription model, by contrast, the energy comes from the provider's power plants, and the consumer simply receives the benefit on their bill, as if subscribing to a service — much like Netflix or Spotify.

You don't install. You subscribe. And you save.

The problem with traditional solutions

Before subscriptions existed, adopting solar power required:

• High upfront investment (R$20,000 to R$150,000)

• Construction work and permits: impact on the structure, need for a technical work order (ART), electrical project

• Frequent maintenance: cleaning, repairs, performance checks

• Regulatory risk: the consumer bore all the legal and technical risk

• Implementation time: between 3 and 6 months
  
  

In other words: the savings were there, but they came with a headache. For many property managers, SMEs and franchisors, the model simply wasn't viable.

How the subscription model solves it all

With Distributed Generation by subscription, the process is simplified into 5 steps:

Submitting information

The customer submits information on how many kWh are used per month and the amount they usually pay on their utility bill. An analysis is then carried out of average consumption over the past 12 months.

Ideal plan proposal

The provider works out the best amount of credits to contract based on the consumption history.

Digital contract

The entire contracting process is done online, with an electronic signature and clear terms of service.

Approval

The local distributor is notified and registers the consumer as a beneficiary of energy credits.

Activation

Savings appear directly on the bill within 60 days, with access to the monitoring portal.

What the customer no longer needs to do

❌ Construction work

No panels, wiring, infrastructure or structural changes.

❌ Installations

No need for technicians, schedules, resident permissions or disruption to the condominium's routine.

❌ Red tape

All regulatory, documentary and technical matters are the supplier's responsibility.

❌ Maintenance

No scheduling cleanings, replacing inverters or checking performance.

❌ Investment

Zero sign-up cost. The customer only pays the subscription fee, which is lower than what they used to pay the utility.

Predictable, immediate savings

One of the biggest advantages of subscription-based energy is predictable savings. From the outset, the customer knows exactly how much they'll pay each month and how much they'll save on their bill.

Real example (illustrative figures):

• Current bill: R$4,000.00/month

• NewSun plan: R$3,200.00/month (20% savings)

• No loyalty period or sign-up fee

What's more, there are no surprises from tariff flags or unexpected increases. This brings peace of mind for the condominium's or company's financial planning.

Specific benefits for each audience

For condominium managers:

• Easier approval at the general assembly (no-investment model)

• Lower condominium fees through savings on common areas

• Added value for the property thanks to its sustainability appeal

• Elimination of structural risks
  

For franchisors and franchisees:

• Standardised energy consumption across units

• Easy replication of the model across multiple stores

• Reinforced sustainable positioning for the brand

For SMEs:

• Immediate reduction in fixed costs

• ESG reputation gains

• Freed-up cash to reinvest in the business

Sustainability without complexity

Even without installing a single panel, the customer starts using clean, renewable energy, sourced from certified solar farms.

For every 1,000 kWh generated from renewable sources, it's possible to avoid, on average, up to 100 kg of CO₂ — equivalent to planting around 7 trees a month.

In other words, beyond the savings, the customer becomes part of Brazil's energy transition, actively contributing to decarbonisation and sustainable development targets — without any operational sacrifice.

What does the law say?

Law 14,300/2022 and ANEEL Resolution 1,059/2023 guarantee the legal security of the subscription model.

• Consumers can take part in remote power plants through cooperatives, consortiums or service contracts.
  
  

• The model is regulated nationwide.
  
  

• Energy credit can be offset within the same concession area, for up to 60 months.
  
  

In other words: the model is safe, legal and regulated.

How it works with NewSun

At NewSun, we make it even simpler:

1. Free diagnostic assessment
   
   

2. Personalised proposal
   
   

3. Digital sign-up
   
   

4. Activation and monitoring
   
   

5. Monthly reports on savings and environmental impact
   
   

We also offer:

• An exclusive portal for property managers, franchisors and business owners

• Consultative, human-centred support

• Guaranteed performance and contractual transparency

The future has arrived — and it's simple

Distributed Generation by subscription is the simplest, most cost-effective and safest way to adopt solar power today. It removes every barrier to clean energy: investment, construction work, red tape, maintenance and risk.

You save from the very first month. And your condominium or business also positions itself as a leader in the new sustainable economy.

It's not just about energy. It's about legacy. It's about intelligence.

Final CTA

Want to know how much your condominium could save?

👉 Request a free, no-obligation simulation now